E-mail marketing works. A client shared: “Just wanted to let you all know, 2 minutes after the email hit I got a phone call from a customer… stating they just got an email from us and wanted to get [product]! Nice! Its always good to see marketing work that quick!”
Relationship Marketing
November 16, 2011 By Leave a Comment
Getting to know you… Marketing includes many things: creating a brand, telling your story, finding a target audience, engaging that audience, and selling them your product or service. This creates other questions, like how do you create a brand, where do you tell your story, and how do you discover who is your target audience? [...]
Content Development
November 15, 2011 By Leave a Comment
Content is king, they say. It’s never been more true, as long as it’s relevant content for your audience. Americans have been referred to as consumers for a long time. Today, we’re not just consuming electronic gadgets, food, and other products, we’re consuming information. That information, or content, can be news, entertainment, social media, or finding [...]
The Meaning of Branding
November 15, 2011 By Leave a Comment
Branding Can Be Painful Branding is the foundation of your marketing. It’s nothing new. In fact, the word “branding” became popular in the days when one rancher “branded” his special cattle to distinguish them from another rancher’s ordinary cattle. Today, branding isn’t painful in quite the same way as it was in the past, but it’s more important than [...]
