Clients in the News
Written for: Industry Retail Group
The Coffee Bean & Tea Leaf Offers Totally Free Wi-Fi using IRG|Wi-Fi
WILMINGTON, DE – September 2, 2008 – Industry Retail Group Inc., (www.industryretail.com), a specialized provider of broadband-enabled network services to the retail and quick-service markets, announced Tuesday the completion of its in-store guest Wi-Fi services for The Coffee Bean & Tea Leaf stores nationwide.
The Coffee Bean & Tea Leaf stores offer premium coffees and teas, gifts, and baked items, both online and in local neighborhoods. With over 650 U.S. and international locations in 19 countries, the company sought to provide totally free Wi-Fi to its customers. VP of Supply Chain Paul Balzer selected Industry Retail Group (IRG) because of its managed network services and related product offering for multi-site locations. IRG has established itself as an emerging leader of broadband-enabled network services because of its commitment to a retail-centric service portfolio of network and professional services, brand promoting applications, and pro-active, global support.
“The IRG|Wi-Fi service has truly delivered everything we needed to establish solid Wi-Fi hotspots in our stores. Choosing IRG provides us the assurance we can deliver what we’ve promised to our customers,” said Balzer. The IRG|TruManage software allows CBTL to monitor the Wi-Fi status of every location. The software features a dashboard, which allows the IT department to quickly access the information it needs.
While other coffee chains commonly charge customers to connect to their Wi-Fi, or limit the free time available, The Coffee Bean & Tea Leaf felt offering it free, all day, remained consistent with their brand reputation. Known for serving the finest and rarest loose-leaf teas and premium coffees, The Coffee Bean & Tea Leaf has become a destination and lifestyle quality experience for its patrons. “We’ve already received positive response from our customers,” said Balzer, noting that the totally free Wi-Fi is compatible with any device. “Since offering reliable and totally free hotspots, our store teams have noticed an increase in store traffic as well as higher sales per order. Providing this service only enhances our company’s commitment to creating a warm and inviting customer experience.”
Mike Luzio, CEO of Industry Retail Group shared, “We were able to implement the entire project and see it through to completion in less than 60 days. We understood the importance of activating all of the locations as quickly as possible. This would allow The Coffee Bean & Tea Leaf to deliver consistent advertising as they announced this offering to all their markets. In light of that, IRG was glad to commit our resources and staff to make that happen. We are excited about the partnership.”
About Industry Retail Group
IRG is a premier provider of broadband-enabled network services, serving retailers and multi-site companies worldwide. IRG partners with its clients to serve as a single, comprehensive source for all network-related services and solutions, offering proactive, dedicated support. IRG has a growing client base including Fortune 1000 retailers with locations worldwide.
IRG also provides value-added services, which include IRG|WiFi, IRG|VoIP, and IRG|SecurView. These bottom-line impacting services allow clients to further leverage their WAN investment.
About The Coffee Bean & Tea Leaf
The Coffee Bean & Tea Leaf (www.coffeebean.com) is a premium coffee and tea retailer with over 650 U.S. and international locations. Founded in 1963, The Coffee Bean & Tea Leaf has grown into one of the largest privately-owned, family-run coffee and tea companies in the world. The company offers 22 varieties of coffee and 20 kinds of tea, both online and in its retail locations.