Clients in the News
Written for: Industry Retail Group, Inc.
IRG Announces Seasonal Broadband Connectivity for Retail ‘Pop-up Stores’ Nationwide
BETHESDA, MD, November 12, 2009 – Industry Retail Group, Inc. (IRG) (www.industryretail.com), a leading provider of retail-centric broadband-based applications and services, announced it is now providing broadband connectivity to temporary, pop-up stores nationwide, with no annual contracts required.
Once only common during the winter holidays, pop-up stores are now turning up in malls and shopping centers across the US throughout the year. Increasingly, some brands that do not have a retail store presence, or want to temporarily expand their footprint, are now creating “pop-up stores” to drive sales. Additionally, pop-up stores are proving to be a great way for retailers to test new secondary markets, before agreeing to long-term leases.
“The financial challenge these stores face is that they only exist for a few months, but are usually forced to sign a minimum term for broadband access or stick with dial-up,” stated IRG CEO Mike Luzio. “The very nature of pop-up stores is temporary lifespan; everything else about the store’s requirements, from a communication perspective, is the same as their brick-and-mortar counterparts. They too need high-speed broadband, yet they are often faced with significant early termination fees for the broadband when they close up shop. IRG is now delivering the service they need without requiring any long-term contracts.”
Joe Manzari, COO of IRG added, “IRG is an MSP (managed service provider) that delivers ‘always on’ connectivity via our TruManage MNS platform. Retailers can now make that venture into the pop-up store world, or test new markets without the stress of signing into a long term communications contract. With our new pop-up store offering, retailers can continue to build their brands and have the confidence that every transaction and application will be delivered without concerns over connectivity. This results in a consistent buying experience regardless of venue.”
About Industry Retail Group
IRG is a premier provider of broadband-enabled network services, serving retailers and multi-site companies. IRG partners with its clients to serve as a single, comprehensive source for industry-specific broadband-related services and solutions, offering proactive, dedicated support. IRG has a growing client base including Fortune 1000 retailers with locations worldwide. IRG also provides valuable over-lay applications including Hotspot and Enterprise Wi-Fi, IP-based Video Surveillance, and a robust suite of Professional Services. These bottom-line impacting services allow clients to further leverage their WAN investment.